Alimentaria 2018: Standing out vs. Competing

 As a trade fair, Alimentaria enjoys widespread fame from Latin America to Lisbon, but it is in Barcelona where its reputation is strongest with its vast array of Mediterranean food, where big brands support its mission. 



J. Antonio Valls, Director of Alimentaria and Managing Director of Alimentaria Exhibition:

“With the constant changes in consumer trends, it is difficult to implement successful strategies to grab their attention.

The strength of Alimentaria is how distinctive and diversified it is, in comparison to other trade shows or to more specifically themed trade fairs on food, wines or tourism. With this approach, it succeeds in attracting the attention and participation of exhibitors as well as buyers and the end consumer, the public. The importance of Alimentaria to the Hotel, Restaurant and Café sector (HORECA) is guaranteed by the wide range of products on offer and the high level of interest from quality buyers.” 


In keeping with new trends, the Alimentaria Trade Fair offers greater verticality to the numerous sectors covered by the wide scope of Alimentaria, which incorporates different areas of consumer trends.

Intercarn: Meat and meat products show

Intervin: The wines and distilled spirits show

Multiple Foods: Fast moving consumer goods and food trends show

Restaurama: Restaurant and hospitality show

Expoconser: Canned food show

Interlact: Dairy products show


Javier Pagés Font, President of the InterVin Show within Alimentaria and the Managing Director of Codorniu:

“Within the Intervin Show, there will be 700 companies exhibiting their products, covering an area of 15,000 m2.

Despite tough competition from other international Wine Trade Fairs (Prowein, Vinexpo, Vinitaly, etc.), Alimentaria has at its disposal a segmented communication strategy through the excellent INTERVIN business platform at international level, which has been strengthened by its recent partnership with FEV (the Spanish Wine Federation) and the on-going participation of the Spanish Institute for Foreign Trade, Exports and Investments (ICEX España Exportación & Inversiones) as the body with the mission to promote Spanish companies globally.

To complement its services, it has resumed the Intervin Business Meetings programme, exclusive meetings between Intervin exhibitors and 300 Hosted Buyers in the sector; it will include a programme of first rate wine-tasting and media events run by MAHALA/Wine& and has signed an agreement with Vinum Nature, a professional gathering for producers of organic, biodynamic and natural wines with certified organic production methods.”

The Alimentaria Barcelona 2018 Trade Show promises to be a top showcase for Mediterranean products, demonstrating its continuous innovation to rival any of the major trade shows worldwide.

Evelyn Israel - Winemaker